Louisa Ha

Louisa Ha is a Professor in the School of Media & Communication at Bowling Green State University, USA. She holds a Ph.D. from Michigan State University, M.Phil. and B.Ssc. from the Chinese University of Hong Kong. Her research focuses on misinformation, social media influencers, online video ecosystems, and cross-cultural communication dynamics. As Founding Editor-in-Chief of Online Media and Global Communication, she leads initiatives shaping academic publishing in digital media studies.

Education:

• Ph.D. in Communication, Michigan State University
• M.Phil. in Communication Studies, Chinese University of Hong Kong
• B.Ssc. in Social Sciences, Chinese University of Hong Kong

Research Interests: Dr. Ha’s work examines how digital platforms shape global communication patterns. Key areas include:
- Misinformation mitigation strategies
- Social media influencers’ societal impact
- YouTube and short-video business models
- Cross-national media comparisons
- Digital advertising effectiveness

Awards & Roles:

• Professor of Research Excellence (2021–2024)
• Founder & Chair, Emerging Media Research Cluster
• Advertising Major Advisor and Internship Coordinator

Current Initiatives: Leads the Global Social Media Influencer Research Lab and co-directs the Artificial Intelligence Workshop. Her 2025 research explores GCC nations’ digital diplomacy and pandemic-era social media labor dynamics.

Teaching: Courses include Media Management, Audience Research, and Social Media & Society. Recent publications analyze post-pandemic influencer economies and global trade-war framing in media narratives.