Zoltán Veres

Zoltán Veres is a Full Professor and Head of Research Centre at the University of Pannonia's Department of Marketing. He holds advanced degrees in Electrical Engineering and Engineer-economics, and has habilitation and PhD qualifications.

• Education: MSc in Electrical Engineering, MSc in Engineer-economics

His research focuses on marketing services, B2B marketing, project marketing, consumer preference and satisfaction research, and quality management. Veres has extensive international project experience spanning four decades, including roles as consultant and project manager in Iraq, Greece, Algeria, and Hungary. He leads research projects funded by the Hungarian Scientific Research Fund in areas like lifestyle-based segmentation and consumer behavior analysis.

Scientific memberships and editorial roles highlight his academic contributions:

• Member of European Network for Project Marketing and Systems Selling (since 1991)
• Co-founder of Hungarian Marketing Association (since 1995)
• Member of Marketing Board at Hungarian Academy of Sciences (since 1996)
• Editor of Pannon Management Review (since 2014)
• Advisor for multiple international journals

He maintains active consultation hours every Thursday, requiring prior email confirmation.