Veres Zoltán

Dr. Veres Zoltán is a Professor at the Department of Marketing within the School of Business at the University of Pannonia. He has served as the leader of the Research Centre for Management and Organizational Sciences since 2019. His office is located in Room A/133, Building A, 1st floor, and he can be reached at +36 88 624-210.

Education:

• Graduated Electrical Engineer (okl. villamosmérnök)
• Graduated Engineer-Economist (okl. mérnök-közgazdász)
• Candidate of Sciences (CSc), habilitation in economics

Research Interests:

• Services Marketing
• B2B Marketing
• Project Marketing
• Consumer Preference and Satisfaction Research
• Quality Management

Professional Experience:

• 1977-79: Electrical Power Plant Designer and Installer, Budapest
• 1979-80: Technical Advisor at KOMPLEX Foreign Trade Company, Iraq
• 1980-86: Export Chief Contractor at Energy Management Institute, Budapest
• 1981-83: Facility Manager (KOMPLEX-EGI) in Baghdad, Iraq
• 1985-86: Technical Advisor in Giannitsa, Drama, Greece
• 1986-90: Marketing Consultant at Energy Management Institute, Budapest
• 1993-present: Consultant at CONSACT Quality Development and Management Consulting Ltd., Budapest
• 2007-2010: Led OTKA research project on lifestyle-based consumer segmentation
• 2010-2013: Led competence-based risk management research at BGF Research Centre

Scientific and Professional Activities:

• Since 1991: Researcher, European Network for Project Marketing and Systems Selling, Lyon
• Since 1995: Marketing Expert, Hungarian Marketing Association
• Member, Committee of Marketing, Hungarian Academy of Sciences (1996-2005, 2006-2011)
• Editorial Board Member: Marketing & Management Review, Revista Internacional de Marketing Público y No Lucrativo, Journal of Global Strategic Management, and others
• Advisory Board Member: Academy of World Business, Marketing and Management Development (Perth, Australia), Nepalese Academy of Management, and others