Zeynep Ertekin

Zeynep Ertekin is a Lecturer in the Department of Business Administration at Izmir University of Economics. Her academic work focuses on sustainability, fashion, consumer behavior, and macromarketing. She has published extensively in journals such as the Journal of Consumer Behaviour, Journal of Social Marketing, and Journal of Global Fashion Marketing.

• Bogazici University - Business Administration (1994)
• Izmir University of Economics - Master's in Business Administration (2010)
• Izmir University of Economics - PhD in Business Administration (2016)

Her research explores the intersection of sustainable practices, consumer culture, and institutional change in the fashion industry. She has also investigated consumer behavior during economic crises and digitalization's impact on activism.

Her recent articles highlight trends in sustainable fashion, upcycling, and consumer communities. Topics include degrowth strategies, ideological capacities in consumer tribes, and pandemic-driven shifts in work-life balance.