Zeynep Arda

Zeynep Arda is an Associate Professor in the Visual Communication Design Department at Izmir University of Economics. She served as Department Chair from 2014 to 2022 and has an international academic background rooted in multi-disciplinary/multi-cultural education.

• PhD in Communication Sciences (Universidad Jaume I, Spain)
• MFA in Graphic Design (Bilkent University, Turkey)
• MA in Interaction Design (Domus Academy, Italy)
• BS in Urban and Regional Planning (Middle East Technical University, Turkey)

Her research explores the intersection of visual communication, digital identity, and migration studies. Since 2017, she has led the Horizon 2020-funded The Artistic Migrant Persona project under the Trans-making initiative, examining cross-cultural identity formation through artistic practices.

Recent publications highlight her work on AI literacy, comparative advertising, and cultural heritage communication. Her 2024 article proposes frameworks to combat AI-driven misinformation in democratic contexts.

• Doctor Europaeus cum laude (Universidad Jaume I)
• Erasmus Poster Design Competition Winner (Spain)
• Telecom Italia Web Design Competition Winner (Italy)

Arda combines academic work with professional design consultancy for over 50 companies internationally, spanning branding, digital communication, and user experience projects.