ZHONG Bu

Professor ZHONG Bu serves as Dean of the School of Communication at Hong Kong Baptist University, holding the academic rank of Professor. Contactable via telephone 3411 8340 or email zhongbu@hkbu.edu.hk, he oversees institutional leadership while maintaining core faculty responsibilities.

His research expertise spans four primary domains:

• Journalism: Focusing on news production, media ethics, and digital storytelling evolution
• Mass Communication: Analyzing audience behavior, media effects, and global communication systems
• Artificial Intelligence: Investigating algorithmic content curation, generative media, and ethical AI deployment
• Mental Health: Examining digital media's psychological impacts and technology-mediated therapeutic interventions

His interdisciplinary work uniquely bridges computational communication methods with psychological wellbeing frameworks, particularly exploring AI-driven media's societal mental health consequences through mixed-methods approaches.