CHEN Yi-Ru Regina

Professor CHEN Yi-Ru Regina serves as a full-time Professor in the Department of Communication Studies at Hong Kong Baptist University's School of Communication, contactable via telephone 3411 5057 and email yrchen@hkbu.edu.hk.

Her research spans critical areas of modern communication and ethics:

• Business Ethics and Creating Shared Value frameworks
• Corporate Social Responsibility strategy, communication, and stakeholder engagement
• Advertising & Public Relations with emphasis on strategic communication in Greater China
• Social media dynamics including influencer effects and dialogic brand community engagement
• Gamification applications for employee engagement

Her work actively intersects with UN Sustainable Development Goals including Industry/Innovation (SDG 9), Responsible Consumption (SDG 12), Good Health (SDG 3), and Sustainable Cities (SDG 11).

No scientific awards or student supervision details appear in available records. Current research focuses on practical applications of communication theory in corporate sustainability and digital engagement contexts.