Yue Wu

Yue Wu is an Associate Professor of Business Administration and Ben L. Fryrear Early Career Faculty Fellow at the Katz Graduate School of Business, University of Pittsburgh. His research integrates applied microeconomic theory with pressing issues in digital marketing, public policy, and emerging markets.

• PhD in Marketing (INSEAD, 2016)
• MSc in Operations Management (Singapore Management University, 2011)
• BEng in Computer Science (Tsinghua University, 2009)

His work explores regulation of online platforms, AI economics, and digital content governance, published in top-tier journals like Marketing Science and Management Science. Yue won the 2023 Best Marketing Paper Award in Management Science.

• Active editorial board member of Marketing Science (2025—)
• Contributed to Harvard Business Review and INSEAD Knowledge

He resides in Pittsburgh with his family, having lived across Asia and Europe, and maintains strong ties to China, Singapore, and France.