Yong Liu

Yong Liu is an Associate Professor at the Department of Information and Service Management, Aalto University School of Business. His research focuses on human-robot interaction, digital service management, and consumer behavior in technology-driven environments. He has received grants from the Aalto HSE Foundation in 2015 and 2017 for high-quality publications. His work spans topics like social robots' impact, equity crowdfunding dynamics, and mobile application health effects.

Research Interests:

• Human-Robot Interaction
• Social Media & Digital Services
• Crowdfunding & Financial Technologies
• Health Implications of Mobile Applications
• Consumer Behavior Modeling

Awards:

• Aalto HSE Foundation Grant (2017)
• Aalto HSE Foundation Grant (2015)

Key Research Themes: Recent studies focus on robotic service design, uncanny valley theory applications, and live-streaming commerce effects. His work combines quantitative analysis with behavioral science frameworks to address emerging tech challenges in business and society.