GOH Khim Yong

Dr. GOH Khim Yong is an Associate Professor and Head of the Department of Information Systems and Analytics at the National University of Singapore (NUS School of Computing). He holds a Ph.D. in Business Administration (University of Chicago), M.Sc. and B.Sc. in Computer & Information Sciences (NUS). His research focuses on digital media marketing, social/mobile platforms, AI pricing strategies, and econometric methods. He advises major firms like Alibaba, Lazada, and Johnson & Johnson across industries such as e-commerce, healthcare, and retailing.

• Educations:
  • Ph.D., Business Administration, University of Chicago (2005)
  • M.Sc., Computer & Information Sciences, NUS (1998)
  • B.Sc., Computer & Information Sciences, NUS (1997, First-Class Honours)

His research explores digital transformation, AI-driven pricing, live-streaming commerce, and consumer behavior in platform ecosystems. Notable projects include studying AI pricing agents' impact on e-commerce sales and analyzing live-streaming dynamics' socio-economic effects. He has published in top journals like Management Science and Information Systems Research, and his work frequently addresses practical industry challenges.

Recipient of prestigious awards including the International Conference on Information Systems Best Paper Award (2022) and AIS Distinguished Member (2021). He teaches courses in econometrics and data analytics across NUS and the University of Chicago. His former Ph.D. students hold faculty positions at institutions like Tsinghua University and the Chinese University of Hong Kong (Shenzhen).