Yoga Sembada

Dr. Yoga Sembada is a Lecturer in Marketing at Swinburne University of Technology's School of Business, Law and Entrepreneurship. He holds a PhD in Marketing from Monash University (2014), an MBA from Institut Teknologi Bandung (Indonesia), and a Postgraduate Certificate in Academic Practice from Lancaster University. His research focuses on Services Marketing, Consumer Psychology, Social Media Commerce, and Hospitality & Tourism, with a particular emphasis on developing economies. He has collaborated with industry partners such as L'Oreal Malaysia, Indonesian Central Bank, and Neon Cosmetics, and has contributed to Indonesian academic discourse via organizations like IARNA.

Key achievements include awards like the 1st Prize 'For Better Indonesia' essay competition (2013) and the 3rd place Three Minute Thesis competition (2012). His recent publications explore topics ranging from street food tourism dynamics to e-waste recycling economics. Dr. Sembada actively supervises doctoral and master's students, focusing on themes like sustainable innovations, entrepreneurial intentions, and consumer behavior toward underdog branding. He is also involved in grants, including a 2025 research contract on high-purity silicon extraction from rice hulls.

His work integrates practical industry insights with academic rigor, emphasizing sustainable practices and cross-cultural consumer behavior.