Yifan Yu

Yifan Yu is an Assistant Professor at the Department of Information, Risk, and Operations Management, McCombs School of Business, The University of Texas at Austin. He holds a Ph.D. in Information Systems from the University of Washington and bachelor's/master's degrees in Management Science and Engineering from Tsinghua University.

• Research Focus: Economics of AI/ML, unstructured data analytics (text/images/video), and data-driven sustainable operations.
• Methodologies: Machine/deep learning, network analysis, econometric/game-theoretical modeling, and experiments.
• Publications: Appeared in top journals like Management Science, MIS Quarterly, and Information Systems Research.
• Awards: Best paper recognitions at INFORMS, CIST, WITS, and teaching awards from University of Washington.