Yan Xu

Yan Xu is an Assistant Professor at the Pamplin College of Business, Virginia Tech. Specializing in quantitative marketing and empirical industrial organization, Yan's research integrates methodologies such as structural econometrics, stochastic block models, and reinforcement learning to analyze platforms/two-sided markets, networks, teamwork, consumer learning, and time use.

• Education:
  • Ph.D. in Marketing, M.Phil. in Economics, Tilburg University, Netherlands
  • Bachelor's in Physics, Shanghai Jiao Tong University, China

Yan's research bridges marketing theory with advanced computational frameworks, focusing on modeling consumer and firm behavior in complex market environments. Key areas include team dynamics in real estate, sustainable consumption patterns, and the economics of crowdfunding platforms.

Recent publications in Proceedings of the National Academy of Sciences, Marketing Science, and Management Science highlight Yan's interdisciplinary approach, combining marketing strategy with data-driven insights into team design, consumer time budgets, and entrepreneurial learning mechanisms.

Current work explores adaptive network formation and resource allocation in digital knowledge-sharing platforms, reflecting a commitment to understanding evolving market structures and consumer interactions.