Shuai Yan

Shuai Yan is an Assistant Professor at the Department of Marketing within the College of Business at Colorado State University. His research focuses on emerging challenges in digital marketing, customer misconduct, and relationship marketing frameworks. Yan's work bridges theoretical development with practical applications in platform governance and consumer behavior.

Key research trends in Yan's publications include:

• Analysis of customer misconduct in digital environments
• Strategic approaches to customer asset management
• Evolution of relationship marketing in service ecosystems
• Methodological frameworks for platform governance

His scholarship intersects with multiple domains including business ethics, cybersecurity implications in marketing, and public sector procurement strategies.