Yan Mao

Dr. Yan Mao is a Senior Lecturer in Sales at Middlesex University's Faculty of Business and Law, Department of Marketing, Enterprise & Tourism since 2018. He leads modules in Professional Development Portfolios, B2B Sales Research Projects, and Work-Based Learning. His research focuses on learning communities of practice within degree apprenticeships, emphasizing inclusive engagement strategies and university-industry collaboration. He has contributed to studies on cultural understanding through art exhibitions like the 1936 Chinese Works of Art exhibition analysis.

Teaching responsibilities include module leadership for MBT1701/2701/3701 Professional Development Portfolio, MBT1703 Learning and Studying at Work, and final year B2B Sales projects. His research outputs emphasize inclusive education frameworks and work-integrated learning systems, with recent publications in Higher Education, Skills and Work-based Learning and international work-learning conferences.

Notable research collaborations include partnerships with Professors Nottingham and Sutton exploring inclusive principles in apprenticeship programs. His work bridges academic theory with practical business applications in B2B sales strategy and brand management.