YANG Xingming

Xingming Yang is an Assistant Professor of Marketing Management at NEOMA Business School. She holds a Doctor of Philosophy in Marketing (PhD). Her research focuses on behavioral studies in digital environments, human-robot interaction in retail, pricing strategies, and sustainable consumption. She has contributed to conferences such as the 2023 EMAC conference in Odense, Denmark.

Her research interests include consumer behavior in digital contexts, service robots in retail, and responsible consumption patterns. Recent work explores how consumers perceive product information from service robots versus human salespersons.

No scientific awards have been mentioned. No student advising or grant details are provided in the text.

She is affiliated with NEOMA’s academic research initiatives, though specific labs or teams are not detailed here.