Xingming Yang

Xingming Yang is an Assistant Professor of Marketing Management at NEOMA Business School, specializing in behavioral studies and qualitative research methods. Her academic work focuses on consumer behavior in digital environments, human-robot interaction in retail settings, price research, and sustainable consumption.

Dr. Yang's research interests center around digital retailing and the evolving relationship between consumers and technology. Her work examines how interactive technologies impact retail experiences, with particular attention to the balance between innovation and consumer comfort. She investigates human-robot interaction in retail environments, sustainable consumption patterns, and pricing strategies in modern marketplaces.

Her recent publications demonstrate a consistent focus on the intersection of technology and consumer behavior in retail contexts. Across her work, there's a clear emphasis on understanding how digital innovations affect consumer experience and decision-making processes, with significant attention to both theoretical frameworks and practical applications for retailers.

Dr. Yang has presented her research at international conferences including EMAC, International Marketing Trends Conference, and Recent Advances in Retailing and Consumer Service, demonstrating her active engagement with the global marketing research community.