Xiao Ma

Xiao Ma is a Professor of Entrepreneurship and Management at Nottingham Business School, Nottingham Trent University. He also serves as the Director of the Centre for Business and Industry Transformation (CBIT), leading initiatives in entrepreneurship, digital economy, and high-impact research. His work bridges academic innovation with industry applications through projects like the BeefTwin digital twin model for sustainable farming and the Corporate Collaboration Model (CCM) for SME ecosystems.

Research Interests: Xiao focuses on interdisciplinary approaches to complex industry challenges, particularly in the Digital Economy, Data Science, and Sustainable Business Models. His work explores the intersection of Artificial Intelligence, IoT, and Privacy Technologies to transform business operations and societal outcomes, with emphasis on Net Zero goals and smart agriculture.

External Contributions: He actively collaborates with global organizations, including roles as an independent board member, investment committee member for private equity, and expert advisor for the European Commission’s GDPR round-table. He is a visiting Professor at Inner Mongolia University, co-creator of the UK-China Digital Economy Lab, and has secured over £8 million in research funding.