About
William Steiger is an Associate Lecturer of Marketing and Coordinator of the Professional Selling Program at UCF's College of Business. He develops industry-aligned sales curricula and oversees competition teams.
His teaching emphasizes ethical sales practices, with research exploring how classroom ethics training influences workplace behavior. Under his leadership, UCF sales teams won national championships including the International Collegiate Sales Competition.
The program boasts a 95% job placement rate for graduates in sales positions across diverse sectors.
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