Wiktor Razmus

Dr. Wiktor Razmus is an academic researcher at the Department of General Psychology within the Faculty of Social Sciences at the John Paul II Catholic University of Lublin. His research focuses on consumer behavior, brand image measurement, and entrepreneurial success. He holds a Ph.D. in Psychology (2013) and an M.Sc. in Psychology (2009).

• Affiliations: Catholic University of Lublin, Department of General Psychology
• Education:
  • Ph.D. in Psychology (2013)
  • M.Sc. in Psychology (2009)

Research Interests: Dr. Razmus investigates the psychological dimensions of consumer-brand relationships, including brand engagement, materialism, luxury consumption, and the intersection of religious commitment with consumer behavior. He employs both qualitative and quantitative methods, often collaborating internationally (e.g., Austria, Italy, Canada).

Publications & Awards: Over 50 peer-reviewed articles, including work in Journal of Consumer Behavior and Journal of Business Research. Honors include the 2023 Award for Best Peer-Reviewed Scientific Publication and 2019 Minister of Science Scholarship for Young Researchers.

• Grants: Lead researcher on multiple grants including 'Luxury Consumption: Positive and Negative Consequences' (2022–2023) and 'Psychological Consequences of Brand Engagement' (2018).
• Teaching: Developed courses on consumer psychology and advanced statistical methods. Mentor for 4 doctoral and numerous master’s students.
• International Collaboration: Partnered with institutions like Ohio State University and Erasmus University Rotterdam on cross-cultural studies.

Labs & Teams: Active in the SPP Lab and OSD Lab, focusing on psychological research in marketing and social behavior.