Wei Peng

Dr. Wei Peng is a Professor in the Department of Media and Information at Michigan State University, specializing in health communication technology design and human-computer interaction. Her research explores behavior change mechanisms through interactive media.

• Ph.D. in Communication from University of Southern California (2006)

Key research areas include:

• Psychological and social effects of interactive media
• AI-driven health promotion systems
• Conversational agents for wellness
• Digital games for physical activity
• Mobile health applications
• Combating health misinformation through technology

Her 2024-2021 publications demonstrate expertise in AI ethics, health gamification, and technology-based behavior change. Grant collaborations include:

• National Science Foundation (NSF) - Sensor-enabled family routines for child obesity prevention
• Robert Wood Johnson Foundation (RWJF) - Exergame development

Scientific recognition includes multiple ICA Top Paper Awards and MSU Teacher-Scholar honors. She actively serves on editorial boards of:

• Journal of Communication
• Health Communication
• Games for Health Journal
• BMC Public Health

Currently advising in AI applications for health misinformation and persuasive technology research.