Lewen Wei

Dr. Lewen Wei is a Lecturer at the School of the Arts and Media within the University of New South Wales, Sydney, since April 2023. Her research explores the persuasive influence of technological innovations on human cognition, emotion, and behavior, focusing on media attributes (format, content, source) amplified by technologies like social networks, AI, and wearable trackers to drive prosocial changes at individual, community, and societal levels.

• Bachelor in Editing and Publishing with a minor in Computer Science and Technology (Wuhan University, 2015)
• Master in Media Studies (Pennsylvania State University, 2017)
• PhD in Mass Communications with a minor in Social Data Analytics (Pennsylvania State University, 2021)

Her methodological expertise spans quantitative, qualitative, computational, and design approaches, applied to research in digital advertising, corporate social responsibility, crisis communication, and human-technology interaction. She welcomes supervision opportunities for Honours, Masters, and PhD students in technology-mediated strategic communication.