Wei Lu

Wei Lu is an Assistant Professor at the Zicklin School of Business, Baruch College, City University of New York (CUNY), specializing in the Allen G. Aaronson Department of Marketing & International Business. His academic work bridges digital marketing, empirical industrial organization, and platform economics.

Education:

• PhD in Marketing, University of Toronto
• MEcon in Economic Theory and Econometrics, Toulouse School of Economics
• BBus in Business, Victoria University (Melbourne)
• BEc in Economics, Central University of Finance and Economics (Beijing)

Research Interests:

• Digital marketing strategies
• Platform economics and competition
• Consumer behavior in digital environments
• Empirical analysis of industrial organization
• AI-driven marketing insights
• Microtransaction dynamics

Article Trends: His recent work explores large language model alignment, judicial polarization, and platform economics. Google Scholar articles (2023-2025) focus on digital product diffusion, gaming economics, and rating biases in online transaction platforms.