Ana Valenzuela

Ana Valenzuela is a Professor at the Zicklin School of Business, Baruch College, City University of New York (CUNY), specializing in the Allen G. Aaronson Department of Marketing & International Business. Her research focuses on Consumer Behavior, International Marketing Strategy, and Judgment and Decision Making. She holds a PhD in Marketing from the University of Madrid, Autonoma, and has conducted postdoctoral studies at UC Berkeley.

• Education: BBA in Economics (University of Madrid, Autonoma, 1993), MBA in International Business (Georgetown University, 1995), PhD in Marketing (University of Madrid, Autonoma, 1998), Postdoctoral Studies at UC Berkeley (2001)

Her research spans cross-cultural consumer behavior, haptic feedback in advertising, and social dynamics in marketing, with articles in top journals like Journal of Consumer Research and Journal of Consumer Psychology. Recent projects explore AI recommendations, digital platforms, and consumer privacy behaviors.

Scientific awards include the Best Reviewer Award (Journal of Consumer Psychology, 2021), CUNY Faculty Fellowship (2007), and Advertising Educational Foundation Fellowship (2006). She has secured multiple grants from PSC-CUNY for projects like Good Vibrations (2017-2018) and Online Social Presence (2021-2023).