Mahima Hada

Mahima Hada is an Associate Professor at the Allen G. Aaronson Department of Marketing & International Business within Baruch College's Zicklin School of Business (CUNY). She holds a PhD in Marketing from Pennsylvania State University, an MBA from IIM Bangalore, and a mechanical engineering degree from Pune University.

Research Focus: Her work centers on data-driven marketing strategies, with emphasis on:

• B2B referral networks and horizontal collaboration dynamics
• Machine learning applications in text analytics for consumer insights
• Digital advertising efficiency and cross-channel budget allocation
• Behavioral experiments in industrial marketing contexts

Publication Trends: Recent articles explore experimental methodologies in B2B research, shared consumption psychology, and franchise contract optimization, predominantly published in premier marketing journals.

Awards & Honors:

• Outstanding Reviewer awards from Journal of Marketing Research (2024) and Journal of Marketing (2023)
• ARF Great Mind Award for practitioner impact (2020)
• Finalist for MSI's H. Paul Root Award (2015)
• Multiple PSC-CUNY grants for B2B/franchising research (2013–2024)

Teaching & Service: Leads doctoral supervision and courses in Marketing Analytics, Text Analytics, and Data-Driven Marketing. Serves on editorial boards for Journal of Marketing Research and Journal of Business and Industrial Marketing.