Wayne Read

Dr Wayne Read serves as Lecturer in Work Integrated Learning (WIL) and Deputy Director of the Bachelor of Commerce at Deakin Business School, Faculty of Business and Law, Deakin University. Previously Academic Coordinator of WIL until January 2025, he teaches marketing and management units across all levels with emphasis on career application of classroom knowledge, having co-developed the core WIL unit MWL101 Professional Insight in 2015 and led recent WIL suite redevelopment.

His qualifications include a Deakin University PhD, Graduate Certificate of Higher Education (Learning and Teaching), Graduate Certificate of Arts & Sciences, Bachelor of Commerce (Honours), and Bachelor of Psychology and Management:

• Doctor of Philosophy
• Graduate Certificate of Higher Education (Learning and Teaching)
• Graduate Certificate of Arts & Sciences
• Bachelor of Commerce (Honours)
• Bachelor of Psychology and Management

Read's research centers on Work Integrated Learning, Employability, Relationship Marketing, and Consumer Engagement with technology, particularly examining emotional attachment in social media contexts. His scholarship bridges educational innovation in WIL with consumer behavior theory, evidenced by publications in the European Journal of Marketing and Australasian Marketing Journal.

His 8 publications from 2010-2022 reveal evolving focus from technology adoption barriers to contemporary WIL solutions, with recent work emphasizing virtual placements and Twitter-based consumer engagement. This trajectory demonstrates consistent contribution to both marketing theory and practical educational frameworks.

His teaching excellence has been recognized through:

• 2025 AAUT Citation for DBS Consultancy Team
• 2023 Deakin VC Award for Teaching Excellence (WIL Suite Enhancement)
• 2022 Deakin VC Award for Student Employability (MWL101 innovation)
• 2013 Deakin Award for MMK277 Marketing Management
• 2011 Deakin Vice Chancellors Prize and Bowater Trust Honours Prize for thesis

Read currently supervises doctoral candidate Lincoln James on BCom career-readiness and secured $20,000 in ACEN funding for WIL projects:

• Avoiding Transactional Placements (2021-2022, $10,000) with Indigenous stakeholder focus
• Virtual WIL: Technology-enabled placements (2019-2020, $10,000)

He actively shapes WIL practice as ACEN Victoria/Tasmania Chapter Chair (2023-2025) and ACEN/WILA Conference Committee co-lead, organizing events in Melbourne (2022), Sydney (2024), and planning Adelaide (2026).