Allison Ringer

Dr. Allison Ringer is a Senior Lecturer in the Department of Marketing at Deakin Business School, Faculty of Business and Law, Deakin University. She holds a PhD and MBA from Monash University, alongside a Graduate Certificate in Higher Education from Deakin. Her research focuses on cause-related marketing, marketing education, and graduate employability. She actively contributes to academic committees, including the Faculty Academic Progress Committee and the Bachelor of Commerce Director role for Marketing.

Education:

• Doctor of Philosophy, Monash University
• Bachelor of Arts (Honours), Monash University
• Master of Business Administration, Monash University
• Graduate Certificate of Higher Education, Deakin University

Research & Grants:

• Contract Research Grant (2012–2013): 'Report on trends in market research response rates in Australia' funded by AMSRO ($5,000).
• Focus areas: Cultural diversity in education, assessment practices, marketing strategy, and B2B subsistence markets.
• Recent projects include Cloud Deakin embedded discipline hubs.

Teaching & Professional Activities:

• Teaches units like MMK277 (Marketing Management) and MMK358 (International Marketing).
• Advances student awareness of industry skill requirements and graduate outcomes.
• Represents Faculty of Business and Law on the Campus Learning Spaces Committee.

Labs/Teams: Engaged in collaborative projects through Deakin Business School's Marketing Discipline Group.