Victoria Beswick

Victoria Beswick serves as a Lecturer in BA (Hons) Fashion Business and Promotion at Birmingham City University, transitioning to academia in 2023 after 25 years in the fashion, beauty, and luxury sectors where she held senior PR and marketing roles for global brands including Paul Smith, Hermes, and Jimmy Choo.

Her educational background includes:

• First Class BA (Hons) in Fashion Promotion and Illustration
• Currently pursuing PgCert in Higher Education while working toward Higher Education Fellowship

Beswick specializes in integrating industry expertise with academic instruction, focusing on marketing, public relations, and luxury brand management within fashion business education. Her practical experience spans luxury hospitality marketing (including Michelin Star establishments) and full-service agency work, which she leverages to enhance student employability through real-world case studies and industry connections.

Alongside her full-time lecturing responsibilities, she operates as a freelance Marketing Consultant, maintaining active industry engagement to ensure curriculum relevance and providing students with current market insights for career development.