Gina Morris

Gina Morris serves as a Lecturer in Fashion Marketing and Management at Bath Spa University's Bath Business School since 2022, leveraging over ten years of industry experience from London-based premium and luxury fashion brands where she specialized in global marketing campaigns, brand development for emerging markets, and VIP relations.

Her academic credentials include a BA (Hons) and MA, with an active PhD research focus on the intersection of sustainability, fashion psychology, and strategic brand storytelling. This work directly informs her teaching in modules like Fashion Marketing and Management and Brand Communication.

Research interests span International Marketing, Digital Marketing, Consumer Insight, Sustainability, and Brand Management, emphasizing how psychological principles drive sustainable fashion branding through narrative techniques. Her industry-to-academia transition enables practical insights into consumer behavior within luxury markets.

Professional recognition includes:

• Fellow of the Higher Education Academy (FHEA)

As a module leader, she integrates real-world case studies from her editorial and marketing background while advancing her doctoral thesis on sustainable brand storytelling frameworks. No student supervision or grant activities are documented in current public profiles.