Mark Cox

Mark Cox is the Programme Leader for the BA (Hons) Fashion Marketing and Management degree and a Senior Lecturer in Fashion Marketing and Management at Bath Business School, Bath Spa University. His expertise bridges creative and commercial practices in fashion retail and branding.

• Academic Qualifications:
  • BA (Hons) Fashion Design
  • MSc Fashion Marketing Management
  • PGCHE (Postgraduate Certificate in Higher Education)

Mark specializes in fashion marketing, retail strategy, and visual merchandising, with a focus on preparing students for industry challenges through hands-on projects and digital tools like Adobe Creative Suite. His leadership ensures the program remains aligned with trends in brand management, sustainability, and global fashion markets.

He supports students in developing critical skills for the evolving fashion landscape and maintains strong ties with industry partners such as Future Fashion Works. Mark is a Fellow of the Higher Education Academy (FHEA), reflecting his commitment to pedagogical excellence.