Vicki Andonopoulos

Vicki Andonopoulos is a Lecturer in the Department of Marketing at the University of Sydney Business School. She holds a PhD and First Class Honours from the University of New South Wales (UNSW). Her research explores the intersection of consumer psychology and digital marketing, focusing on social media authenticity, influencer dynamics, and innovation through online customer engagement.

• PhD and First Class Honours from University of New South Wales

Her work appears in journals such as Journal of Retailing and Consumer Services and Australasian Marketing Journal, covering topics like influencer marketing, mindfulness in the workplace, and consumer behavior in the sharing economy. She has contributed to media outlets including The Sydney Morning Herald and The Australian on digital marketing trends and influencer culture.

Her research spans:

• Experimental analysis of social media influence
• Authenticity vs. inauthenticity in marketing campaigns
• Augmented reality applications in retail
• Consumer profiling in peer-to-peer economies