Christina Anthony

Dr. Christina Anthony is a Lecturer and consumer psychologist at the University of Sydney Business School, specializing in Marketing. She holds a PhD in Marketing and a Bachelor of Economics (Honors, Class I with University Medal) from the University of Sydney.

• Research Focus: Experimental studies on consumer behavior, including interpersonal deception, emotion regulation, counterfactual thinking, and motivation in gambling/academic contexts.
• Notable Achievements: Recipient of ARC Discovery Grant Postdoctoral Fellowship and Dean’s Award for Teaching Excellence.
• Media Recognition: Published in Journal of Consumer Research, featured in Wall Street Journal, ABC News, SBS World News, and Sydney Morning Herald.
• Teaching: Currently teaches MKTG2112 Consumer Behaviour and MKTG6007 Consumer Behaviour.

Her work explores the psychological mechanisms behind consumer deception, memory retention of lies, and the intersection of affect and motivation in goal persistence. She also investigates moral violations, reparation behaviors, and the implications of emotional regulation strategies in marketplace interactions.