Verena Burk

Verena Burk is a Senior Lecturer at the University of Tübingen's Department of Sport Economics, Sport Management & Media within the Faculty of Economics and Social Sciences. She coordinates the Bachelor program focusing on Media and Communication in Sports Science and oversees international partnerships (e.g., Erasmus programs). Her research emphasizes media's role in sports, elite athlete dual career systems, and international sport governance. She has held academic roles since 1996, including a postdoctoral fellowship and doctoral scholarship. Professional roles include Vice President of FISU (International University Sports Federation) and Chair of its Education Committee.

Education:

• Doctoral Degree (2002) in Sports Science, German Linguistics, and Literature – University of Tübingen
• Master’s Degree (1995) in Sports Science – TH Darmstadt

Research Interests: Burk investigates social media's impact on sports organizations, crisis communication in elite sports, and global comparisons of sport management systems. Her work bridges theory with practical applications like university athlete support programs and digital media strategies. Key themes include dual career models for student-athletes and media ethics in sport journalism.

Professional Activities:

• Member of the University's Kommission Studium und Lehre
• Member of the Faculty Working Group on International Issues
• Advisor to elite athletes at University of Tübingen
• Published over 20 books/chapters on sport management, media, and policy

Publications Trends: Recent work focuses on digital media transformation in sport, dual career systems, and international sport policy comparisons. Earlier research analyzed media coverage of mega-events like the FIFA World Cup and sport development in China.