Vera Rhoads

Vera Rhoads is an Adjunct Professor in the Graduate School at the University of Maryland, College Park, where she has taught for 21 years. She specializes in enhancing user experience (UX) and customer experience (CX) through research methodologies like User Journey Maps, Personas, and Card Sorting. Her professional background spans over 25 years working with Fortune 500 companies (IBM, Fannie Mae, AARP, IMF), international finance organizations, and non-profits.

• Certifications: CUA, CXA, PMP, PMI-PBA, PMI-ACP, ITIL, and Scrum Master.
• Research Focus: UX optimization, web strategy, multi-lingual globalization, and usability.

She is recognized for winning the Nielsen Norman Group's Top 10 Intranets award and other significant design accolades. Her teaching emphasizes advanced usability and IBM Design Thinking frameworks.