Usha Pappu

Usha Pappu is a Lecturer at the Peter Faber Business School, part of the Faculty of Law and Business. Her research focuses on the intersection of sensory perception, consumer behavior, and emotional intelligence. She investigates how olfactory stimuli influence consumer decisions, emotions, and motivations, with particular attention to scent sensitivity and odor information processing.

Her work spans topics such as scent-evoked emotions, the role of emotional intelligence in odor-related preferences, and the hedonic aspects of olfactory experiences. She has contributed to understanding sensory mindfulness and flavor perception in consumer contexts. Notable research includes studies on motivational differences in smell needs and how scents shape consumer behavior.

Her articles explore diverse areas including sensory marketing, neuropsychological aspects of olfaction, and decision-making frameworks involving scent stimuli. While no specific awards are listed, her research output highlights consistent contributions to consumer psychology and sensory studies since 2016. Advising and grant details are not explicitly mentioned in the provided texts. She is affiliated with the Peter Faber Business School, though no lab teams or collaborative projects are detailed here.