Tracy LOH

Tracy LOH is a Senior Lecturer in Communication Management at the Lee Kong Chian School of Business, Singapore Management University, where she has served since July 2018. She also holds advisory roles as Academic Advisor and Faculty Advisor for the Communication Management Society. She earned her Ph.D. from Cornell University in 2009 and holds advanced degrees from Nanyang Technological University, the University of Bristol, and the National University of Singapore.

• Ph.D., Communication, Cornell University (2009)
• M. Comm Studies, Nanyang Technological University (2003)
• M.Sc. (Sociology), University of Bristol (1999)
• B.A., National University of Singapore (1994)

Her research centers on strategic communication, digital and social media engagement, risk and crisis communication, and organization-public relationship management. She explores how digital platforms influence self-presentation, parental mediation of technology use, and the effectiveness of blog advertorials and crisis messaging. Her work bridges theory and practice in public relations, consumer behavior, and digital strategy.

Her recent publications, presented at top-tier conferences like the International Communication Association, reflect a strong focus on digital communication, decision-making, and media effects. Themes include framing in political communication, credibility of health websites, and the psychological impact of social media features such as ephemerality and visibility.

Scientific Awards and Recognitions:

• Dean’s Teaching Honour List (2019–2023), Lee Kong Chian School of Business
• Faculty Teaching Excellence Award (2016), National University of Singapore
• Department Teaching Excellence Award (2014), Communication & New Media, NUS

Tracy LOH has secured research grants from the Infocomm Media Development Authority, Faculty of Arts and Social Sciences (NUS), Ministry of Information and the Arts, and the National Youth Council. She has advised on academic and student development initiatives and delivered executive programs for the Singapore Armed Forces, Huawei, Civil Service College, and the Kingdom of Saudi Arabia. She is actively involved in public service as a council member of the National Council Against Drug Abuse.

She is affiliated with research areas in digital and social media strategy, brand communication, consumer judgment, and corporate social responsibility, contributing to both academic and industry advancement in communication management.