Tomislav Krištof

Tomislav Krištof serves as a Senior Lecturer at Algebra University, teaching digital marketing across undergraduate and graduate programs. With over two decades of professional experience in digital marketing, web development, and design, coupled with more than 30 years in educational knowledge transfer, he is a leading academic in his field.

Education:

• Master of Economics
• PhD Candidate in Business Economics, University of Rijeka (dissertation on social media addiction and shopping therapy)

His research spans digital marketing strategies, social media dynamics, consumer psychology, e-commerce systems, and the psychological impacts of digital addiction. As the architect of Algebra University's pioneering digital marketing program—the first globally—he continuously integrates industry projects into his curriculum to ensure contemporary relevance.

Krištof actively contributes to public discourse as a conference speaker addressing social media's societal challenges and through community initiatives with Humana digitalna inteligencija.