Tessa Welmers

Tessa Welmers is a researcher and lecturer at the Business Campus of Amsterdam University of Applied Sciences. Her work spans digital commerce, pricing strategies, and social media applications in business and education.

Research Interests:

• True Pricing and economic transparency
• Digital communication and Twitter analytics
• Consumer behavior in sustainable markets
• Graduate career outcomes in applied economics

Recent Research Trends: In recent outputs, Welmers investigates pricing models that integrate social and environmental costs, analyzes consumer responses to 'true price' initiatives, and explores social media's role in academic and commercial engagement. Her 2024 work focuses on practical implementations of sustainable pricing frameworks.

Activities:

• Invited speaker at 2024 True Pricing conference
• Organized sessions on social media data applications
• Contributed to multiple interdisciplinary research projects