Tomasz Miaskiewicz

Tomasz Miaskiewicz is an Associate Professor of Marketing at the School of Business Administration, Fort Lewis College. He joined in 2016 after serving as a special appointment instructor at Colorado State University and an assistant professor at Nova School of Business & Economics in Lisbon, Portugal. His professional background includes design and web development roles.

• Ph.D., Business Administration, Leeds School of Business, University of Colorado at Boulder (2010)
• B.Sc., Computer Science and Business, University of Pittsburgh (2002)

His research focuses on digital marketing, product design, and user-centered methodologies. He explores how data-driven personas enhance organizational adoption, product simplicity, and educational design while addressing ethical challenges in consumer privacy and online advertising. His work bridges Marketing, Human-Computer Interaction, and Information Systems.

Recent publications highlight a thematic emphasis on persona development (5 papers), digital marketing strategies (4 papers), and ethical considerations in technology (2 papers). Key methodologies include latent semantic analysis, cluster analysis, and user profiling.

He teaches search engine marketing, SEO, and digital marketing courses, integrating practical website projects into pedagogy. His professional engagement spans conferences like ACM CHI and journals such as Design Studies and CAIS.