Tomasz Grzegorczyk

Dr. Tomasz Grzegorczyk is an Assistant Professor at the Department of International Management, University of Economics in Poznan. His research focuses on consumer behavior, technological innovation adoption, intellectual property management, and digital marketing strategies. He holds office at Collegium Altum, room 1411, and can be reached via email: Tomasz.Grzegorczyk@ue.poznan.pl.

His work bridges consumer psychology and technological advancements, examining topics like IoT privacy concerns, AR adoption barriers, and strategic patent management. He has published extensively on innovation diffusion, risk perception in technology adoption, and cross-cultural consumer behavior.

Recent publications highlight trends in autonomous vehicle design impacts, post-pandemic AR applications in e-commerce, and the role of patent strategies in competitive advantage. His studies emphasize practical implications for businesses navigating technological change and IP legal frameworks.