Piotr Gaczek

Dr. Piotr Gaczek serves as a Lecturer in the Department of Marketing Strategies at Poznań University of Economics and Business. He actively contributes to institutional governance through key committee roles:

• Team for Updating the University Strategy (2025-2028)
• Directional Recruitment Committee for Management Studies
• Rector's Committee for Academic Teacher Awards

His research examines behavioral economics and AI-driven consumer decision processes, with focus areas spanning experimental economics, human-machine collaboration, and strategic marketing implications. Dr. Gaczek employs empirical methods to analyze how artificial intelligence systems reshape traditional economic models and consumer behavior patterns.

Students may contact him via email Piotr.Gaczek@ue.poznan.pl for consultations held weekly on Fridays 10:00-11:00 and Wednesdays 14:45-15:45 in Collegium Altum room 724 or via MS Teams (code: tusay5f). While his committee work demonstrates significant institutional engagement, public materials do not detail grant funding, student supervision, or laboratory resources.