Tito Grillo

Tito Grillo, PhD, is an Assistant Professor at the Alberta School of Business (University of Alberta), specializing in Marketing, Business Economics, and Law. His research focuses on how adverse experiences and systemic social issues shape consumer behavior, particularly through the lens of consumer psychology and analytical methods. He holds a PhD from the University of Texas at Austin.

Education: PhD in Marketing from the University of Texas at Austin.

Research Interests: Adverse experiences (e.g., stress, discrimination), systemic social inequality, and the interplay between innate human tendencies and modern challenges like technology and political discourse. He examines how early-life learning and evolutionary instincts interact with contemporary consumer dilemmas.

Teaching: Teaches Advanced Marketing Analytics (hands-on data analysis), Marketing Analytics (undergraduate), and Research Methodology in Marketing (PhD seminar). Courses emphasize R programming and quantitative methods, with optional Python/Stata use.

Grants & Labs: No explicit grants listed, but his work on fairness revisionism and scam susceptibility suggests potential ties to behavioral economics or policy-oriented research initiatives.