Prasad Vana

Prasad Vana is an Associate Professor of Business Administration at Dartmouth's Tuck School of Business. He teaches core Analytics courses and the Quantitative Digital Marketing elective in the MBA program, integrating statistical methods and machine learning into marketing strategy.

He holds a PhD from London Business School, an MS from University of Texas at Austin, and a B.Tech from Indian Institute of Technology. His research examines:

• Digital promotions and advertising effectiveness
• Impact of online reviews on consumer journeys
• Algorithmic decision-making in marketing
• Causal inference in consumer choice

Methodologically, he employs econometrics, structural modeling, machine learning, and lab experiments to investigate how firms leverage digital tools to influence consumer behavior and achieve business objectives.