Timo Dietrich

Professor Timo Dietrich is a leading academic and behavior change expert at Griffith University's Griffith Business School, specializing in social marketing and public health interventions. He holds a PhD in Social Marketing from Griffith University (2015) and has over 15 years of experience in designing evidence-based programs addressing youth substance use, mental health, and education. As founder of Blurred Minds, he co-created scalable resources like the Blurred Minds Academy to tackle vaping, alcohol, and cannabis education in schools. His work emphasizes co-creation frameworks such as CBE (Co-create-Build-Engage) and builds on over 100 peer-reviewed publications.

Education:

• Doctor of Philosophy (Social Marketing), Griffith University (2012–2015)
• Master of International Business, Griffith University (2010–2011)
• Bachelor of Business Administration, Griffith University (2004–2007)

Research Focus: The CBE framework, gamification, virtual reality applications in prevention programs, and co-design methodologies. His projects address youth substance use prevention, mental health promotion, and workplace well-being in agriculture. Recent work includes AI-powered social media campaigns and VR-based alcohol prevention tools.

Grants & Impact: Secured over $1.5 million in research funding for initiatives like the Blurred Minds Academy (reaching 415,000+ students) and the Farmer Knowledge Network. His research has informed Queensland's state education policies and global prevention programs.

Labs & Teams: Leads Social Marketing @ Griffith and collaborates with global partners through the Griffith Institute for Tourism. Active in advisory roles for NGOs and government agencies on behavior change strategies.