Timo Dietrich

Professor Timo Dietrich is a leading academic in the Department of Tourism and Marketing at Griffith Business School, with an adjunct affiliation at the University of Queensland. His work focuses on social marketing, co-creation, and gamification for behavior change, particularly in youth substance use prevention and mental health promotion.

• Co-founder of Blurred Minds, an award-winning alcohol and drug education program with virtual reality and gamified resources.
• Developed the Co-create-Build-Engage (CBE) framework for collaborative behavior change initiatives.
• Current research includes AI-driven public health campaigns, VR-based interventions, and digital education tools for socio-emotional learning.

Professor Dietrich’s publications span virtual reality in alcohol prevention, gamification, and co-design methodologies, with a focus on youth engagement. His work has secured significant funding from organizations like the Australian Research Council and Queensland Catholic Education Commission. He actively supervises PhD students and contributes to media commentary and public education initiatives.