Tiffany Low

Dr. Tiffany Low is a Senior Lecturer in Tourism Marketing at Swansea University's School of Management. She holds first-class degrees in Business (Financial Economics) and Hotel Management, an MSc in Banking and Finance, and a PhD focusing on consumer values and brand loyalty in luxury hotels. Her research spans luxury tourism, sustainable tourism, and barriers to women's participation in outdoor activities. Prior to academia, she worked at the Palazzo Versace hotel and as a corporate insurance underwriter.

Education:

• Bachelor of Business (Financial Economics), First Class
• Bachelor of Hotel Management (Event Management), First Class
• MSc in Banking and Finance
• PhD in Tourism Consumer Behavior

Research Interests: Her work critically examines tourism mobility, gender dynamics in adventure sports, and sustainable development. Recent studies include cultural identity through school trips and Instagram-driven outdoor experiences. She emphasizes ethical consumption and mobility contrasts between tourism and forced migration.

Publications: Her recent work focuses on gender barriers in mountaineering, Instagram's role in outdoor adventure, and political challenges in ecotourism. These studies highlight intersectional issues in tourism participation and policy.

Grants & Advising: Supervises PhD students exploring place branding, social media promotion in Ghana, and digital-age tourism decision-making. Collaborates with Prof. Brian Garrod and Dr. Carl Cater on hotel quality grading and tourism marketing.