Tianyi Tang

Tianyi Tang is a Postdoctoral Researcher at the School of Arts and Creative Technologies, University of York, specializing in the emotional dynamics between brand films and consumer behavior within contemporary marketing frameworks.

Her academic background includes:

• MA in Media, Communication and Critical Practice from University of the Arts London

Her research examines how audio-visual language constructs emotional experiences that trigger behavioral impulses, with core interests spanning:

• branded content
• digital media
• we media
• marketing strategy
• emotional experience of audiovisual content
• digitisation of paper media
• storytelling of PC games
• vlogging
• interactive experience

This interdisciplinary work integrates media studies, advertising, film theory, video production, and psychological frameworks to analyze emotional marketing's role in decision-making processes.

Professional experience encompasses managing new media accounts, digital content creation, production of mini-films and variety shows, and coverage of London Fashion Week, alongside personal pursuits in photography, editing, and gaming.