Thomas Bäumer

Thomas Bäumer is a Professor of Business Psychology at HFT Stuttgart's Stuttgart Business School. His expertise spans Market Research, Consumer Research, Survey Methodology, Social Psychology, and Sustainable Mobility. He serves as Dean of Studies and teaches courses including Research Methods and Statistics.

• PhD in Psychology (2005) from University of Heidelberg
• Diploma in Social & Differential Psychology (University of Massachusetts, Amherst, USA)
• Diploma in Psychology (University of Heidelberg)

His research focuses on:

• Consumer understanding and psychological market research
• Acceptance of innovative mobility solutions
• Behavioral drivers for sustainable development
• User experience and social norm interventions

Recent publications (2020-2025) examine:

• Electric car sharing adoption in rural areas
• Climate-neutral campus participation models
• Behavioral impacts of Nutri-Score labeling
• Meat consumption reduction through social marketing

He leads projects like:

• iCity (smart city ecosystems)
• Smart2Charge (e-mobility in rural regions)
• HFTmobil (zero-emission campus mobility)