Swee-Hoon Chuah

Professor Swee-Hoon Chuah is a Professor of Behavioral Economics at the University of Tasmania and the founding Director of the Tasmanian Behavioural Lab. She holds a PhD in Behavioral and Experimental Economics from the University of Nottingham, UK. Her research focuses on cross-cultural experimental economics, examining how cultural factors like ethnicity, religion, and social identity influence socio-economic behavior. She leads applied research initiatives using behavioral science to address public policy challenges, collaborating with governments, NGOs, and industry. Chuah serves on the Board of Brand Tasmania and the Academic Advisory Panel of the Australian Government’s Behavioural Economics Team (BETA).

• Education: PhD (University of Nottingham), MBA (University of Nottingham), BBus and LLB (University of Technology Sydney)
• Research Interests: Cultural impact on economic behavior, behavioral interventions in public policy, and experimental economics
• Affiliations: Tasmanian School of Business and Economics, Tasmanian Behavioural Lab

Her work emphasizes rigorous testing through lab and field experiments to evaluate policy effectiveness. She has attracted significant funding from UK and US agencies, publishing in journals like European Economic Review and Journal of Economic Behavior and Organization.

Chuah’s recent research explores white savior perceptions in charity, the efficacy of nudges, and strategies to enhance exercise adherence through behavioral science.