Sunil Sahadev

Sunil Sahadev is a Professor in Marketing and Responsible Enterprise at Sheffield Hallam University within the College of Business, Technology and Engineering under the Department of Management. He has held academic positions at the University of Brighton, Salford University, University of Sheffield, and the Indian Institute of Management Kozhikode.

• Current: Professor, Sheffield Hallam University
• Prior: University of Brighton, Salford University, University of Sheffield, IIM Kozhikode

Research Interests are centered on managing boundary spanning elements in service organizations, frontline employee management, digital transformation, sustainable marketing, and pro-environmental behavior. He explores intersections between employee psychology, organizational justice, and consumer responses to digital and sustainable strategies.

Recent Publications focus on topics like psychological empowerment, social sustainability of brands, and the impact of digital transformation on consumer behavior. These works span disciplines including Marketing, Organizational Behavior, Digital Marketing, and Environmental Science, with methodological approaches ranging from multi-country studies to sentiment analysis.

Theses Supervision includes Triple Bottom Line considerations in Venture Capital Decision-Making in Germany (2025) supervised alongside Sahadev.

Academic Collaborations extend across institutions, with co-authorships involving universities in the UK, India, and Southeast Asia. His work addresses both theoretical frameworks (e.g., signaling theory, psychological contract) and practical applications in hospitality, financial services, and technology sectors.